食品加工企業(yè)在數(shù)字經(jīng)濟(jì)時(shí)代的商業(yè)模式創(chuàng)新研究

Research on Business Model Innovation of Food Processing Enterprises in the Digital Economy Era

HUANG Ying （Xinjiang Shihezi Vocational Technical College， Shihezi 832ooo， China）

Abstract：At present， many food processing enterprises are facing multiple dificulties in production， sales and other aspects.In the context of the digital economy era，how to meet consumer needs and enhance market competitiveness through innovative business models has become a research focus for food processing enterprises. Based on this，this article analyzes the problems existing in the traditional business model of food processing enterprises，introduces the importance of innovative business models for food processing enterprises inthe digital economy era，and elaborates on the innovative pathofbusiness models from theaspects of digital transformation and upgrading，personalizedcustomized product development，brandreshaping，andculturaldissemination.Theaim is to providereference and guidance for food processing enterprises and helpthe industryachieve sustainable development goals.

Keywords： digital economy era; food processing enterprises; business model innovation

作為國(guó)民經(jīng)濟(jì)的重要支柱之一，食品加工業(yè)在保障民生供給、推動(dòng)農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展等方面發(fā)揮著關(guān)鍵作用。（剩余5059字）