川菜非遺文化的傳承現(xiàn)狀分析及數(shù)字化IP形象發(fā)展初探

Analysis of the Inheritance Status of Sichuan Cuisine Intangible Cultural Heritage and Preliminary Exploration of the Development of Digital IP Image

LI Wenxing （Chengdu Colege of University of Electronic Science and Technology， Chengdu 611731， China）

Abstract： In the rapidly changing digital age， the inheritance and development of Sichuan intangible cultural heritage culture，asone of therepresentatives oftraditional culture，is facing severe challenges.Digital transformation has become an important means to deal with these challnges.By building IP image with its unique visual symbols and cultural connotation，and with the helpof diversified social media platforms，it helps to promote the modern dissemination of Sichuan cuisine culture.This paper takes the digital transformation of Sichuan cuisine intangible cultural heritage as the theme，discusses its role in cultural inheritance and innovation from the perspective of IP image design and application，and puts forward efective strategies，so as to provide new ideas for the sustainable development and innovation of Sichuan cuisine culture，and then help the development of traditional culture.

Keywords： digital transformation; IP image; cultural inheritance

川菜作為中華飲食文化的瑰寶，承載著豐富的文化內(nèi)涵和歷史底蘊(yùn)。（剩余3946字）