基于混合式教學(xué)的高校廣告設(shè)計(jì)實(shí)踐教學(xué)模式探究

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中圖分類號(hào)：G642 文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.16400/j.cnki.kjdk.2025.17.031

Exploration of the Practical Teaching Mode of College Advertising Design Based onBlended Teaching

LYU Teng， SHI Liang

（Hebei University of Environmental Engineering，Qinhuangdao，Hebei 066102）

AbstractThe applicationofblended teaching models inadvertising design practice teaching has become increasingly common.Guided bytheconceptof "integrationof industryandeducation，"this studyaddresseskeychalenges suchas students'lackofinterdisciplinaryknowledge，insuffcientdataprocessingcapabilities，andpracticelackingtheoretical guidance.By organicallycombining online teaching with ofline practice，and through survey analysis of students' practicalskilsandlearmingsatisfactioninadvertisingdesign，itis foundthattheblended teachingmodelsignificantly enhances students'innovativeabilitiesand professionalskils.Measures suchasconsolidating theoreticalfoundations through group "parallel discussions，"broadening professionalhorizons via "second classroom"activities，and participatinginenterpriseprojects toalign with industrystandardshave efectively improvedteachingquality.Practice has proven that this model holds promising application prospects in advertising design practice teaching.

Keywords blended teaching;advertising design; practice teaching; teaching model

隨著信息技術(shù)的快速發(fā)展與教育理念的更新，傳統(tǒng)單一的教學(xué)模式已難以滿足現(xiàn)代廣告設(shè)計(jì)教育的需求。（剩余4789字）