新商科背景下管理溝通課程“翻轉(zhuǎn)課堂"教學(xué)模式改革與實(shí)踐

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中圖分類號(hào)：G640 文獻(xiàn)標(biāo)志碼：A 文章編號(hào)：2096-000X（2025）14-0150-05

DOI：10.19980/j.CN23-1593/G4.2025.14.036

Abstract：Digitalizationofeducationisanimportantpartofaccelerating theconstructionofaneducationpowerhouse. Realizingflippdclasroomsandactivelypromotinginovationinstudent-centeredteachingmodelsarekeyissuesfacinghigher educatioreform.ManagementCommunicationisacoursethatemphasizespracticalityandapplicabilityItsteachingohjectiveis toequipstudentswiththeabiltytoapplyrelevantcommunicationknowledgeforindependentthinkingandproblem-solving，in linewiththecultivationgoalofapplication-orientedtalentsinthecontextof"newbusiness".Thisstudyfocusesontheability requirementsoftheindustryandsocietyforprofessionaltalentcultivation.Takingthe"ManagementCommunication"courseat ZhejiangUniversityofFinanceandEconomicsasanexample，basedonconstructivisttheoryandtheSOAPlearningmodel，this studyexploresthereformandpracticeofflippedclasroomteaching basedontheembeddingofmultipleteachingmethods， promoting the improvement of talent cultivation quality in the context of the new business school.

Keywords：newbusines;flippedclasroom;multipleteaching methods；ConstructivistTheory；managementcommunication

教育變革與時(shí)代發(fā)展緊密相連、相輔相成，新商科是商科教育主動(dòng)服務(wù)于新經(jīng)濟(jì)的戰(zhàn)略性調(diào)整。（剩余7359字）