消費(fèi)者購(gòu)買預(yù)制菜忠誠(chéng)度的影響因素研究

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摘 要：本研究通過(guò)線上線下發(fā)放調(diào)查問(wèn)卷，建立結(jié)構(gòu)方程模型對(duì)消費(fèi)者購(gòu)買預(yù)制菜忠誠(chéng)度進(jìn)行分析，旨在了解消費(fèi)者購(gòu)買預(yù)制菜的整體趨勢(shì)和影響因素，對(duì)預(yù)制菜行業(yè)提出合理的建議，促進(jìn)預(yù)制菜行業(yè)高質(zhì)量發(fā)展。

關(guān)鍵詞：預(yù)制菜；消費(fèi)者；結(jié)構(gòu)方程模型

Study on Factors Influencing Consumers’ Loyalty in Purchasing Prepared Food

CHEN Dingling， PAN Ning*， TIAN Beiyan， HE Zhenggang， HUANG Guizhen， FU Sisi

（Guizhou Normal University， College of Mathematics and Big Data， Guiyang 550018， China）

Abstract： This study analyzes consumers’ loyalty to purchasing prepared food by distributing questionnaires online and offline and establishing structural equation modeling， aiming to understand the overall trend and influencing factors of consumers’ purchasing of prepared food， and to put forward reasonable suggestions for the industry of prepared food， so as to promote the high-quality development of the industry of prepared food.

Keywords： prepared food; consumers; structural equation modeling

近年來(lái)，隨著國(guó)內(nèi)經(jīng)濟(jì)的發(fā)展及人們生活節(jié)奏的加快，“懶宅經(jīng)濟(jì)”快速興起，人們的食品飲食消費(fèi)結(jié)構(gòu)發(fā)生重大變革。（剩余3291字）