基于 CAC 模型與卷入度理論的創(chuàng)新創(chuàng)業(yè)教育對(duì)大學(xué)生創(chuàng)業(yè)意愿的影響研究

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摘 要 文章基于CAC模型與卷入度理論，探討了創(chuàng)新創(chuàng)業(yè)教育對(duì)大學(xué)生創(chuàng)業(yè)意愿的影響。本研究以常州大學(xué)市場(chǎng)營(yíng)銷專業(yè)學(xué)生為研究對(duì)象，通過(guò)問(wèn)卷調(diào)查收集數(shù)據(jù)，分析了認(rèn)知卷入度、情感卷入度、行為卷入度與創(chuàng)業(yè)意愿之間的關(guān)系?；趯?shí)證分析結(jié)果，文章建議優(yōu)化課程設(shè)計(jì)，增加實(shí)踐機(jī)會(huì)，以提升大學(xué)生的創(chuàng)業(yè)能力。

關(guān)鍵詞 CAC模型；卷入度理論；創(chuàng)新創(chuàng)業(yè)教育；創(chuàng)業(yè)意愿

中圖分類號(hào)：G642         文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.16400/j.cnki.kjdk.2025.01.030

Research on the Impact of Innovation and Entrepreneurship Education on College Students' Entrepreneurial Intention Based on CAC Model and Involvement Theory

JIA Jing， ZHANG Xin， WANG Qiwan

（School of Business， Changzhou University， Changzhou， Jiangsu 213164）

Abstract This article explores the impact of innovation and entrepreneurship education on college students' entrepreneurial intentions based on the CAC model and involvement theory. Using marketing students from Changzhou University as research subjects， data was collected through a questionnaire survey to analyze the relationship between cognitive involvement， emotional involvement， behavioral involvement， and entrepreneurial intention. Based on empirical analysis results， it is recommended to optimize course design and enhance practical opportunities to improve college students' entrepreneurial abilities.

Keywords CAC model; involvement theory; innovation and entrepreneurship education; entrepreneurial intention

近年來(lái)，隨著高等教育普及化，大學(xué)畢業(yè)生數(shù)量持續(xù)增長(zhǎng)，就業(yè)形勢(shì)愈發(fā)嚴(yán)峻，傳統(tǒng)就業(yè)模式難以滿足畢業(yè)生的需求。（剩余4384字）