電子商務(wù)教育數(shù)字化轉(zhuǎn)型

——AI數(shù)字人技術(shù)的革命性破局之道

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doi：10.3969/J.1SSN.1672-7274.2025.06.082

中圖分類號：F713.36-4；G71；TP18 文獻(xiàn)標(biāo)志碼：A 文章編碼：1672-7274（2025）06-0247-03

TheDigital Transformation ofe-commerce Education --the Revolutionary Breakthrough of AI Digital Human Technology HUCuihua （Hainan Software Vocational and Technical College，Qionghai 5714oo， China）

Abstract： This article explores the application of AIdigital human technologyin vocational e-commerce teaching， introduces the technicalconnotation，includingdefinition，development proces，andkeytechnologies，elaborateson its application in teaching，research，and practical training，analyzes the impact ofAIdigital human technologyon teaching mode，trainingenvironment，andsientificresearch development，pointsouttheteaching practice，chaenges， and countermeasures ofAI digital human technology，and presents the results through casesand research，looks forward to its development prospects，and provides suggestions for schools，teachers，and enterprises toasist in he digital transformation of e-commerce teaching.

Keywords： AI digital human technology; e-commerce teaching; teaching application; innovation in teachingand research; practical training simulation

1 AI數(shù)字人技術(shù)概述

1.1AI數(shù)字人技術(shù)的定義和發(fā)展歷程

1.1.1AI數(shù)字人技術(shù)的定義

數(shù)字人（DigitalHuman，DH）的概念最早出現(xiàn)于信息科學(xué)領(lǐng)域，被定義為“計(jì)算機(jī)系統(tǒng)中能采取靈活、自主行動的數(shù)字代理”。（剩余3582字）