新媒體在文化館群眾文化活動(dòng)中的應(yīng)用研究

文章編碼：1672-7274（2025）04-0114-03

Abstract：This article explores the application ofnew media in cultural center masscultural activities，analyzes the positive impact and challnges brought bynew media，and elaborates on how to innovate cultural activity forms through new mediato enhance mass participationand service eficiency.Basedon the actual case of Zheng'an County Cultural Center， the article also proposes specific application strategies and implementation paths，aiming to promote the high-quality development of cultural centers in the new media environment.

Keywords：new media; cultural center;mass culture;activity application

新媒體對(duì)文化館群眾文化活動(dòng)的影響

1.1積極影響

1.1.1拓寬傳播渠道與增強(qiáng)互動(dòng)性

新媒體的興起打破了傳統(tǒng)媒體的時(shí)空限制，為文化館群眾文化活動(dòng)提供了更為廣闊的傳播空間。（剩余4638字）