數(shù)字金融與數(shù)字經(jīng)濟雙輪驅(qū)動下體育新質(zhì)生產(chǎn)力的發(fā)展思路與挑戰(zhàn)

Development Ideas and Challenges of Sports New Quality ProductivityUnder the Dual Drive of Digital Finance and Digital Economy

ZHOU Li SU Qingfu*

Physical EducationDepartment，HarbinEngineering University，Harbin，Heilongjiang Province，15o1China [Abstract] The sports industry is an important component of modern service industrywith strong market attriutes andindustrial characteristics.Against thebackdropofdeep integrationof digital economyand digital finance，thesports industry has rapidlydeveloped into an important economic pathway and manifestation for the development of new quality productivityin thenewera.Thisarticleis basedonthecolaborative mechanism between digitalfinance and digital economy，and deplyexplores how the twocan empowerthe development of new qualityproductivitythrough technological innovation，factor reconstruction，and industrial upgrading.Italsoanalyzes their development paths and challenges.Research has found that digital finance has become a key driving force for promoting the development of newqualityproductivity byoptimizing capital alocation effciency，reducing transactioncosts，supporting technology researchand development，and transforming achievements； The digital economy provides asolid fundamental support for thedevelopment of new quality productivity through data-driven approaches，technological innovation，and industrialchaincollaboration.However，issuessuchasdatasecurityrisks，inconsistenttechnical standards，andlagging regulation stillconstrain its furtherdevelopment toacertainextent.Therefore，thisarticleproposes toconstructa comprehensivedevelopment frameworkof "technologysystemecology"，aiming toprovidetheoretical supportandpracticalreference for the collborative development ofnew quality productivity driven bydigital fnance and digital economy. [Keywords] Digital economy； Digital finance； Sports industry；New quality productivity

國務(wù)院辦公廳印發(fā)的《關(guān)于加快發(fā)展體育產(chǎn)業(yè)促進體育消費的若干意見》中提出，“十四五"時期需加速建設(shè)現(xiàn)代化經(jīng)濟體系，以改革創(chuàng)新為核心驅(qū)動力，全面激發(fā)經(jīng)濟活力。（剩余6973字）