混合式教學(xué)模式下中職“直播營(yíng)銷”課程思政實(shí)踐探索

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中圖分類號(hào)：G424 文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.16400/j.cnki.kjdk.2025.11.010

Exploration of Ideological and Political Practice in the Course of "Live Marketing" in Secondary Vocational Schools under the Blended Teaching Mode

MO Mengbi

（Shanghai Southwest Engineering School， Shanghai ）

AbstractThe article deeply explores the ideological and political elements contained in the field oflive streaming marketing，andaccuratelypositions theideologicalandpolitical goalsofthecourse;Innovativelycarryoutcurriculum ideological and political design based on blended learning mode，integrating curriculum ideological and political elements in project context，teaching content，teaching process，and other aspects; By leveragingdata to empower evaluation methods，wecanaccuratelytrack thevalue-addedofstudents'ideologicaland politicaliteracy，ensuring the effectivenessofideologicaland politicaleducation in the curriculum.This studycan provide areference and promotable paradigm for ideological and political education in the "live streaming marketing" course of secondary vocational education， effectively promoting the high-quality development of secondary vocational education.

Keywordsideological and political education in secondary vocational courses; live marketing; blended teaching

2017年開始，課程思政研究作為我國(guó)中職教育高質(zhì)量發(fā)展面臨的嶄新時(shí)代課題，在新時(shí)代中國(guó)特色社會(huì)主義教育理論體系的指導(dǎo)下，迅速成為學(xué)界和理論界的研究熱點(diǎn)。（剩余3691字）