標(biāo)準(zhǔn)化在促進品牌強國戰(zhàn)略中的作用與分析

Analysis of the Role of Standardization in Promoting the Brand Power Strategy

ZHANG Tao

(Liaoning Standardization Research Institute)

Abstract: Inthecontextof globalcompetition,buildingastrongbrandhasbecomeanimportantstrategyforChinatoachieve high-qualityeconomicdevelopment.Standardization,as thefoundationandguaranteeofbrandbuilding,playsakeyrole in improvingproductqualityenancinginternationalcompetitiveness,promoting technologicalinnovation,fosteringbrand synergy,andcultivating professional talents.Tisarticleanalyzesthesuccesfulexpereneofbrandbulding in developed countriesandcombines it withtheactualdevelopmentofChina in theneweratoexplorehowstandardizationcan promote the implementation of the brand power strategy,and proposes corresponding countermeasuresand suggestions.

Keywords: standardization; brand; power strategy

0 引言

1品牌強國戰(zhàn)略是我國新時代發(fā)展的必然要求

品牌強國戰(zhàn)略是我國在新時代背景下實現(xiàn)經(jīng)濟高質(zhì)量發(fā)展的必然選擇。（剩余6195字）