“雙特色”視域下應(yīng)用型民辦本科高校新商科專業(yè)建設(shè)探索

摘  要：為適應(yīng)區(qū)域經(jīng)濟發(fā)展需要，地方應(yīng)用型高校新商科人才培養(yǎng)目標需要面向行業(yè)發(fā)展需求。針對湖北省應(yīng)用型高校新商科專業(yè)建設(shè)現(xiàn)狀，結(jié)合武漢設(shè)計工程學(xué)院闡述“雙特色”視域下民辦高校新商科專業(yè)建設(shè)內(nèi)容、模式和路徑，以期為同類高校有效開展應(yīng)用型人才培養(yǎng)提供有益參考。

關(guān)鍵詞：雙特色；商科專業(yè)；應(yīng)用型人才；大數(shù)據(jù)+；實踐教學(xué)

中圖分類號：C961      文獻標志碼：A          文章編號：2096-000X（2025）S2-0025-04

Abstract： In order to meet the needs of regional economic development， the training objectives of new business talents in local application-oriented colleges and universities should be oriented to the needs of industry development. Based on the current situation of new business major construction in applied colleges and universities in Hubei province， this paper expounds the content， model and path of new business major construction in private colleges and universities from the perspective of "double characteristics"， in order to provide useful reference for similar colleges and universities to effectively carry out applied talents training.

Keywords： double characteristics; major in business; applied talents; big data+; practical teaching

湖北省普通高校商科專業(yè)布點多，服務(wù)地方經(jīng)濟發(fā)展?jié)摿Υ?。（剩?335字）