融媒體背景下高校宣傳片創(chuàng)作策略探究

中圖分類號：G206;J959 文獻標識碼：A 文章編號：2095-6916（2025）13-0150-05

An Exploration of the Creation Strategies for Promotional Videos of Colleges and Universities Under the Background of Media Convergence

Liu Boning

（School of Journalism and Communication，Shandong University，Jinan ）

Abstract：Underthebackgroundofmediaconvergence，tepromotionalvideosofcolegesanduniversities，servingasdigitalname cardsforpresetingthoags，plnmpantoleincilitgtevelopntofolgsdveitHowvetpr ent，thereareproblesintereationsoftepromotionalvdeosofcollgesaduiversitis，suchasbackwardconcets，soldifiedodels，singletechqsandsiilariesiemeansofransmision，makingitdiiulttoadapttoteraleedsofmediacoegence. Combinedwiththenwchangesinthnewraitisecommendedtolarifyteiprovementstrategiesforthecreatioofpromotioalvideosfromthfolowingfouraspects：establishingthetargetawarenesbasedonuserthinkingtoforthebandefects；adheringtoteprincipleof“contentising”，tellnggodtsbutteholsandpromotigteiagsoftgesndiversits；prsistingite scientificandtechnologicalempowerment，constructingtheaestheticandpresentingaudio-visualfeasts；perfectingthcomnication strategies，explongtheaelsofomucatioadexpadingtesoeofifueneopingtoprovideusefulferencesfortheeation of promotional videos of colleges and universities.

Keywords：media convergence;promotional videos of coleges and universities；school images；creation strategie

融媒體時代，高校宣傳片作為展示學校形象的數(shù)字化名片，對于宣傳學校形象、助力高校發(fā)展有著重要意義。（剩余7583字）