新媒體語境下鮑德里亞消費(fèi)社會理論的當(dāng)代闡釋及現(xiàn)實(shí)啟示

中圖分類號：F014.5;F091.3 文獻(xiàn)標(biāo)識碼：A 文章編號：2095-6916(2025)13-0117-04

Contemporary Interpretation and Practical Implications of Baudrillard’ s Consumer Society Theory in the Context of New Media

Gao Huayan (School of Marxism，Guizhou Normal University，Guiyang )

Abstract:InConsumerSociety，Baudrllrdarguesthatcapitalistsocietyhasshiftedfromaproduction-orientedsocietytoacosumer society.Thelogicofconsumptionhasreplacedthelogicofproduction,becomingthdominantforeinsocialife.Popleareieasingly focusingonthesymbolicvalueofcommodities，makingsymbolicconsumptionthecorefeatureoftheconsumersocietyandleadingtosybolicfetishism.Intisprocess，massmediasanimportantmediuforsymbolicconsumption，subtlypushsconsumerstobcoede pendentnsymbolicconsumption.Teoperational mechanismsof contemporarynewmedia hasendowedtheconsumersociety with ew characterstics，suchasthevirtualizationofsymboliconsumption，theprecisionofdvertisingsbols，andtepopularizatioofolie shoping：Basedotheinsightsfromthetheoryoftheconsumersocietyinthecontextofnwmedia,thispaperexplorestherecostruction ofnewmediapublicservicefunction，theregutonofteoineconsumptionenvioment，andtetablishmentofaealthyndatioal consumption outlook，in order to build a consumption concept that fits China’ s national conditions.

Keywords: new media; consumer society； symbolic consumption

法國哲學(xué)家、現(xiàn)代社會思想家鮑德里亞在《消費(fèi)社會》一書中運(yùn)用符號政治經(jīng)濟(jì)學(xué)開啟了對資本主義消費(fèi)社會的生產(chǎn)結(jié)構(gòu)研究。（剩余6062字）