"OBE理念+課程思政”視域下市場營銷學教學模式探索研究

中圖分類號：F713；G642 文獻標志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.12.037

Abstract：Inthecontextrapidsocialeonomicdevelopmentchangingmarketenvironment，thecultivationapplication orientedtalentsincollgesuniversitieshasatractedwidespreadattentionfromallsectorssocietyAsabasicplatform courseforbusinssadministrationmajors，arketingplaysanimporantoleinutivatingapplicatioorietediovatialents. This article discusses the construction path integrating the "OBE concept + curriculum ideology politics" into the course constructionmarketing.Inthecourseconstructionitisnecessarytoselectteachingcontentsresourcesbasedongoals results，emphasizethedominantpositionstudentswithenriching teaching methods，pursueoutcome-orientedpractical teachingcombinedwithlocalidustralcharacteristics，atachmportanetoommunicationfedbacktoonstructacoiuosly improvingmultipleevaluationsystem.Thepurposeistocomprehensivelyimprovetheteachingqualitythecoursethroughmultiple measureslayasolidfoundationforthesocietytodeliverhighlycompetitivetalentswithbothmoralintegrityprssial competence.

Key words： OBE concept; curriculum ideology politics; marketing; curriculum reform

0引言

享受高質(zhì)量的教育培養(yǎng)已成為人們美好生活追求必不可少的組成部分。（剩余6302字）