鄉(xiāng)村振興背景下生鮮農(nóng)產(chǎn)品電商物流通路建設(shè)中的關(guān)鍵問題研究

中圖分類號：F252 文獻標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.12.036

Abstract：Logisticsisoneofthebasiclinksof thewholee-commerceactivities.Without thesupportofhigh-qualitylogistics， thehigh-qualitydevelopmentof-commerceisjustanarmchairstrategyFreshagriculturalproductsareafectedbytheso-calld "3Tprinciple"，suchascoldchainstorageandcireulationtime，temperatureandstorageresistance，andhaveveryhighrequirements forlogsticschannels.Thepapertakesfreshagriculturalproductse-commercelogisticschannelsastheresearch theme，analyzes the keyproblemsinthechannelconstructionandthecauses，givesthesolutions totheproblems.Thepaper hasacertainpractical significance and referencevalue for the development of fresh rural products e-commerce and rural revitalization.

KeyWords：rural revitalization;fresh agricultural products;e-commerce;logistics channels

0引言

全面實施鄉(xiāng)村振興戰(zhàn)略的提出給“三農(nóng)”問題的解決帶來了新的契機。（剩余4642字）