電子商務(wù)市場中“她經(jīng)濟(jì)”提升策略分析

——以抖音直播平臺為例

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中圖分類號：F724.6 文獻(xiàn)標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.12.024

Abstract：Drivenbythewaveof digitalization，theinfluenceoffemaleconsumersonsocial mediaplatformsisincreasingly prominen，especiallintheemergingfieldof Douyinlivebroadcast.TheDouyinlivebroadcast platformshowsgreatpotentialin thefieldof"herecoomy"withitsstrongtraffcadvantages，richproducttypesandconvenientshopping experience."Hereconomy" is graduallybecominganimportantforcetopromoteconsumption growth.Thearticlefocusesonhowtoimprovethe"hereconomy" effectintheDouyinlivebroadcast platformthroughstrategicmethods.Throughin-depthanalysisof thecharacteristicsof Douyin livebroacastandtheconsumptionbehavioroffemaleconsumers，aseriesoftargetedimprovementstrategiesareputforward.It providespractical guidanceandtheoreticalsupportforthedevelopmentof women'seconomicdevelopmentontheDouyinlive broadcast platform.

Key Words： Douyin live; her economy; female users; marketing strategy; promotion strategy

0引言

在信息時代背景下，社交媒體平臺的興起不僅改變了人們的溝通方式，也為經(jīng)濟(jì)活動的展開提供了全新的舞臺。（剩余5194字）