中國(guó)與東盟新能源汽車合作研究：以BYD為例

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中圖分類號(hào)：F275 文獻(xiàn)標(biāo)志碼：A DOI：10.13714/j.cnki.1002-3100.2025.12.021

Abstract：Asanimportantemerging marketintheworld，ASEAN'sdemfornewenergyvehiclesisgrowingrapidly.Thanks tothe promotionenvironmentalpoliciesthedemforenergytransformation，ASEANhasbecomeakeyregionforthe globallayoutthenewenergyvehicleindustry.AsaleaderinthefieldnewenergyvehiclesinChina，BYDhassucessully expedintoteASEAmaketwithitsiteatioallayout，techoloicaladvanagslocalizationstrategyeingaeaple forChineseenterprises.Thispapertakes the ASEANnew energyvehicle marketasthe background，combinespolicy environment，market characteristics，competivelscapetodeplyexploreBYD'smarketlayoutdevelopmentstrategy inASEAN，aiming toanalyzeitssuccesfulexperience.BystudyingBYD，itprovidespracticalreferenceforotherChinese automotivecompaniestheoreticalsupportforpromotingtheglobalizationnewenergyvehiclesthedevelopment green economy.

Key words：ASEAN market;new energy vehicles;BYD; policy environment; strategic layout

0引言

東盟地區(qū)作為全球經(jīng)濟(jì)增長(zhǎng)較快的一個(gè)區(qū)域，在新能源汽車產(chǎn)業(yè)上的發(fā)展?jié)摿Σ蝗莺鲆?。（剩?005字）