融合與創(chuàng)新：面向新文科的綜合藝術院校文化產(chǎn)業(yè)管理專業(yè)建設思考

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關鍵詞：融合與創(chuàng)新；新文科；綜合性藝術院校；文化產(chǎn)業(yè)管理；專業(yè)建設

中圖分類號：G640      文獻標志碼：A          文章編號：2096-000X（2025）18-0083-07

Abstract： After over 20 years of rapid development， some problems have arisen in the cultural industry management major. The orientation and requirements of the new liberal arts construction are gradually clear， which points out the direction for the construction of cultural industry management major in comprehensive art universities. There is a coupling relationship between the value pursuit of the construction of new liberal arts and the value attribute of the cultural industry management major. The construction of the  cultural industry management major in comprehensive art universities must be based on the value needs of the development of new liberal arts in the new era and the characteristics of comprehensive art universities， to strengthen the awareness of problems， characteristics， practice-oriented and value-led， and to strengthen the systematic innovation， renewal and upgrading of the cultural industry management major， take the road of new liberal arts with Chinese characteristics.

Keywords： integration and innovation; new liberal arts; comprehensive arts universities; cultural industry management; specialty construction

文化產(chǎn)業(yè)管理本科專業(yè)服務于提升國家文化軟實力的現(xiàn)實需要，2004年正式設置，經(jīng)過二十多年的發(fā)展，全國有二百余所各類高校設置該專業(yè)。（剩余11720字）