文化感知視角下紅色鄉(xiāng)村旅游景區(qū)提升策略研究

——以豫北安陽馬氏莊園為例

打開文本圖片集

中圖分類號F304.1；F323文獻標識碼A文章編號 0517-6611（2025）11-0117-04

doi：10.3969/j.issn.0517-6611.2025.11. 025

開放科學（資源服務）標識碼（OSID）：

Research on the Promotion Strategyof RedRural Tourism Scenic Spots from the PerspectiveofCultural Perception—Taking Ma's Manor in Anyang，Northern Henan Province as an Example

YIN Jing-ke，JIAQi（School of Artand Design，Zhengzhou Universityof Light Industry，Zhengzhou，Henan 450000）

AbstractTheCentralPlainsregionisanimprtantbirtplaceofCinesecivilizion，andtheuraleasinnotHenanhveaprofund redhritageandrichredresources.Thedevelopmentofruraltourismredscenicspotsrequiresresourcesharingandcomplementaradvantages.ThisstudyconductedsiteresearchontheMaShiManorinAnyang.Basedontheculturalperceptiontheoryframework，theAnalyticHierarchyProcess（AH）wasusedtoonstructultidimensionalandsystematicevaluationsstemforculturalperception.Troughtheaaly sisfculturalperptioeaatiosultsptatiostategifodulurepeptionereproposdfrofourdimesiosateralul ture，spiritualulure，stitutioalulturendhavalulureFurthoeprductsndprjectsofduraltousseicsotsi uniqueregionalcharacteristsinortheHenanwerecreatedtometthepublic’sdmandfordculurepereptionThiistable touriststodeplyexpecethiqechaofthdculturinorteHnan，terebywiingcralrcogitionfromtouistsadla ing asolid foundation for the long-term development of red tourism scenic spots in rural areas of northern Henan.

KeywordsRural tourism;Cultural perception;Space improvement;Red culture

黨的二十大報告指出，要“堅持以文塑旅、以旅彰文，推進文化和旅游深度融合發(fā)展。（剩余6432字）