視覺設(shè)計對于公共文化服務(wù)的表達(dá)與傳播作用探析

——以成都為例

中圖分類號：G249.2文獻(xiàn)標(biāo)識碼：A

文章編號：2096-4110（2025）05（a）-0092-05

An Analysis of the Role of Visual Design in the Expression and Dissemination of Public Cultural Services

——Taking Chengdu as an Example

CHENG Xinyang （Chengdu Cultural Center， Chengdu Sichuan，61ooOo，China）

Abstract：Visualdesignhasasrongculturaldissminationatriute，withitstriplefunctionsofinformationtransmisionem tionalresonance，andbehvioralguidance，aswellasculturalelementsandross-ulturalommunication.Tepublicuralfunctionof visualdsignnotonlyelpstowakencolectivememoryutalsservsaameansofdissinatingandexpressingpublic services.Inpopularculure，visualdsignalsoplaysanimporantrole.InadditiontothevisualtranslationoftraditionalChiseculture，ithassucefullpacticdnewravisualdesign，makingeveryudienememberaparticipantinteieritaneofcivilition.Visualdesignhasbecomethevisualcoerstoneforenhancingculturalgoverancecapabilitisandbostingnationalcultural confidece.Onthebasisofintroducingtheculturaldisseminationatributesofvisualdesign，thisarticleanalyesthpubliccultural function of visual design and explores the practice of visual design in popular culture.

Key Words： Visualdesign; Publicculture; Massculture; Culturalcenterpublications; Culturalconfidence; Culturalcommunication

視覺設(shè)計是公共服務(wù)體系中的無聲語言工程師，通過信息可視化重構(gòu)公民與公共機(jī)構(gòu)的連接方式。（剩余6010字）