媒介融合場域中戲曲文化的轉譯與共情

——基于央視頻贛劇的數(shù)字傳播實踐

打開文本圖片集

中圖分類號：G223文獻標識碼：A

文章編號：2096-4110（2025）05（a）-0029-05

The Translation and Empathy of Traditional Chinese Opera Culture in the Context of Media Convergence

—Based on the Digital Dissemination Practice of Gan Opera on Yangshipin

ZHAO Jinge

（JiangxiUniversityofTechnology，NanchangJiangxi，33Oo98，China）

Abstract：Inthecontextofflourishing mass cultureandsubcultures，theinheritanceand innovativedevelopmentof traditional Chineseoperafacesignificant challenges.Thisstudyselects eight Gan Opera video workslaunchedonthe CMG Mobile （Yangshipin） clientbetween2019and2024asresearchsubjects，focusingonhowtheseworksdriveinnovationinGanOpera’scommunication modelsthroughempathiccommunicationandtheconstructionofadigitalplatformecosystem.Theanalysisunfoldsacrossthreedimensions：empathicnatiestrategies，echologenabledempowerment，andplatforeology.Thefidingsrevealthat：（intes of empathicnarratives，GanOperareconstructsemotionalconectionswithaudiencesbymoderizingclasscalstoriesandovating performanceformats，therebyfosteringresonance；（2）regardingtechnologicalempowerment，emergingmediatechnologiesenhance sensoryimmersion，whilealgorith-drivencontenttargetingiprovesteeficiencyofempathiccommunication;（3）atteplafo ecologylevel，diversifedintegratedediafoatsandusercoreationtablishasergisticosystemombiingtcholoycon tent，and users，formingthefoundation for empathic communication.

KeyWords：Empathiccommunication;Digitalplatformecosystem;Mediatechnologyempowerment; GanOperaimageinovation; Converged media user co-creation; Yangshipin communication mechanism

新時代背景下，互聯(lián)網(wǎng)及數(shù)字經(jīng)濟的繁榮使得傳統(tǒng)戲曲文化的傳播面臨著前所未有的機遇和挑戰(zhàn)。（剩余5980字）