鄉(xiāng)村振興視域下農產品直播電商人才培養(yǎng)路徑研究

——以網店運營與管理課程為例

中圖分類號：F323 文獻標志碼：A 文章編號：2096-9902（2025）12-0130-04

Abstract：AgainstthebackdropoftheRuralRevitalizationStrategy，live-streaminge-commerceofagriculturalproductshas emergedasasignificantforcedrivingruralindustrialdevelopmentandincreasingfarmersincome.Basedonthis，thestudyfirst explorestheintrinsicrelationshipetweenruralrevitalizationandagriculturalproductlivestreamingeommere.Itrecogizesthat theRuralRevitalizationStrategyimposeshighrdemandsonagriculturalproductlivestreaming-commerceintersof industrial upgradingandincomegrowthforfarmers.Simultaneouslyagriculturalproductlive-streamingecommercepowerfulladvancesthe RuralRevitlizatinStrategybyexpandingsaleschannels，hancingbrandrecogitionandstimulatingtedevelopmentofelated industries.Subsequently，thestudyexaminesthepivotalroleoftheOnlineStoreOperationandManagementcourseincultivating talentsforagriculturalproductlive-streamingecommere.Finallitexplorestalentdevelopmentpathwaysthroughoptiizingthe curiculumsystem，strengtheningpracticalteachinganddeepeninguniversityenterprisecollboration，aimingtocultivatehigh quality e -commerce talents for rural revitalization and promote rural economic development.

Keywords：ruralrevitalization;agriculturalproduct;live-streaminge-commerce;talentcultivation;onlinestoreoperationand management

自2017年黨的十九大報告提出鄉(xiāng)村振興戰(zhàn)略以來，鄉(xiāng)村振興戰(zhàn)略一直是我國解決“三農"問題、推動農村地區(qū)發(fā)展的核心戰(zhàn)略。（剩余6476字）