農(nóng)村電商賦能鄉(xiāng)村振興的網(wǎng)絡(luò)營銷價值及策略創(chuàng)新研究

中圖分類號：F323 文獻標(biāo)志碼：A 文章編號：2096-9902（2025）12-0023-04

Abstract：Underthecomprehensiveadvancementof theRural Revialization Strategy，rurale-commercehasbecomedeply integratedintoruraleconomicdevelopmentthroughitsuniquedigitalmarketingadvantages.Byexpandingagriculturalproduct saleschannelsviaonlineplatformsandemployinginteractive，scenario-basedmarketingaproachestocaptureconsumeraention， ithasestablishedacolaborativeandeffcientinnovativedigitalmarketingmodel.Thedemonstratedmarketingvaluenotonly enhancesthequalityandcompetitivenessofagriculturalproductsbutalsosignificantlyadvancesthebranddevelopmentofrural e-commerceiself.Strengtheningiovativethinkingandbrandawarenessruralecommercemarketingmusttranscendtraditional marketinglogicandgrouditselfinthedemandforagriculturalproductstocontiuouslypromotetheconnotativedevelomntof rural e-commerce.Against this backdrop，this paper analyzes the role of rural e- commerce marketing in rural revitalization and itsassociatedchallnges.Fromtheperspectiveofmarketingstrategyinnovation，itemphasizestheneedtocontinuouslyexpand agriculturalproductmarketinghannelsandoptimizee-commerceservicesystemswhileintensifyingbranduildingforruralecommerce，thereby better facilitating rural revitalization.

Keywords：rural e-commerce；agricultural product；rural revitalization;digital marketing;brand economy

隨著網(wǎng)絡(luò)化技術(shù)的廣泛應(yīng)用，現(xiàn)階段營銷模式發(fā)生重大轉(zhuǎn)變，網(wǎng)絡(luò)化營銷通過廣泛受眾、數(shù)據(jù)驅(qū)動、內(nèi)容創(chuàng)新和用戶體驗等，持續(xù)優(yōu)化營銷效果。（剩余6264字）