鄉(xiāng)村振興背景下以“互聯(lián)網(wǎng) +^? 為載體助力納雍綠茶產(chǎn)品銷售研究

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中圖分類號：F323 文獻標(biāo)志碼：A 文章編號：2096-9902（2025）12-0001-05

Abstract：Taking theNayong green teaproductsin Bijieasanexample，wewillutlizebigdataanalysisonline tostudy consumers'consumption behaviorsand intentions，andscreenoutthetargetcustomergroups.Wewillcollboratewithnewmedia platformsand InteretcelebritestopromoteNayonggreenteaproducts，aimingtoenhancethepopularityoftheseproducts. Meanwhile，wewillcaryoutoflinepromotionalactivities.Byorganizingevents，wecanatractteaenthusiasts，whichintunwil boostthedevelopmentoftheteafarmerindustryinNayong.Ultimately，wewillestablishateaculturethroughtheonlineand fflinetea-drinkingpartyactitymodel.Intheend，teaculturewasestablishedthroughtheonlineandoflineteadrinkingpartyactivitymodel，andNayonggreenteaproductswerebroughtintovariousfieldsbytalkingaboutteaculture.Inthis way，Nayonggreenteaproductswerepromotedthroughcommunication，therebyhelpingNayonggrenteaproductsentera broader market.

Keywords： Internet;Nayong green tea product; tea culture; tea industry; big data; e-commerce

黨的十九大報告提出“實施鄉(xiāng)村振興戰(zhàn)略”，強調(diào)產(chǎn)業(yè)興旺是重點，要構(gòu)建現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)體系、生產(chǎn)體系、經(jīng)營體系。（剩余7865字）