文化題材網(wǎng)絡(luò)小說成功“出?！痹驕\析

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Analysis of the Reasons for the Success of Cultural Online Novels "Going Abroad"

QUAN Liqin， PENG Ling

（School of Literature，Hunan Universityof Humanities，Scienceand Technology，Loudi Hunan，417oo，China）

Abstract：Withthecontinuousadvancementofcultural globalization，culturalnetwork novelshaveachievedgreatsuccesin overseasmarkets.Thesuccessful "goingabroad"ofculture-themednetworknovelsistheresultoftecombinedefectofvariusfactorssuchasuluralenviroment，eadersneedsanddigitalintellgencetechnologyFirst，teonfdentdomesticlturalio mentprovidesimpetusforthe"goingabroad"ofculture-themednetworknovels，andtheopeninterationalculturalenvironmentpro videsopportunitiesforits"goingabroad"；secondlytoeetthndsofoverseasreadersforoveltyntertainmentsthtic andemotionismporaoniofolualetwokovelstogbod"；tid，teiovtionofigialiteligenetolo gyhasimprovedthetraslatioeficiencyandqualityofnovels，romotedtheIdevelopmentandindustrialintegationofovels，and provideda guaranteeforthesuccesful"going abroad"ofculture-themedolinenovels.Thesuccesful"going abroad"of culture themednetworknovelsisnotonlyavividmanifestationofculturalself-confidence，butalsoatypicalcaseof technologenabledculturaltransmision.ThisphenomenonotonlyshowstheimprovementofChina’sculturalsoftpower，butalsoopensupanewpathfor Chineseculture togototheworld，andhasimportantimplicationsforpromotingthehigh-qualitydevelopmentofculturalidustry.

Key Words：Cultural theme； Onlinenovel； Goingabroad； Cultural environment； Reader needs； Digital inteligence technology

根據(jù)中國社會科學(xué)院文學(xué)研究所發(fā)布的《2023中國網(wǎng)絡(luò)文學(xué)發(fā)展研究報告》數(shù)據(jù)顯示，刀2023年底，中國網(wǎng)絡(luò)文學(xué)在海外市場的營收超過40億元，擁有約41萬名海外網(wǎng)絡(luò)作家和62萬部海外原創(chuàng)作品，海外訪問用戶約2.3億。（剩余6531字）