DIMT模式下文化意義的內(nèi)省性凝聚動態(tài)與價值自主生成機(jī)理分析

——以《見字如面》象限分析為例

打開文本圖片集

The Introspection Cohesion of Cultural Meaning and the Mechanism of Self-Generating Value

—Taking the Quadrant Analysis of Letters Live as an Exampl

SHEN Jiaxiu

（Zhejiang Shuren University， Hangzhou Zhejiang，31oooO， China）

Abstract：TVMedia isacomprehensive medium ofcommunicationwhich integrates vision and hearing.With the changeof main socialcontradictions，thestandardsandrequrementsofTVprogramproductionareconstantlychanging.Thisarticleusesthe"DM" patern （OrientalSemiotics）toanalyze theprogramLeters Live，andthinks thattheprogramcanformaculturalfieldtoguideheaudiencetobuildacommonculturalmemory.Therefore，thispaperfurtherstudiesanddemonstrates theintrospectioncohesioofculturalmeaninginTVprogramandthemechanismofself-generatingvalue.TheculturalsignificanceoftheTVprogramisconstantly seekingthereturnofthe"humanisticspirit"，whiletheaudienceoftheTVprogamisbecomingstrongerandstrongerforte"spitualresonance".Thiskindof two-wayintrospectivedynamicconsitutesthevalueselfgeneratingmechanismunderthefunctionofculturalfieldThharactesticofsidofOrntalsbolisoedinthtaditioalcuueadideologicalwoldofse nation.ItisanimportantforcefortheChinesepeopletobuilduptheirculturalconfidenceandrealizethegreatrejuvenationof the nation.

KeyWords： Cultural dissemination；Autonmous generationofvalue；Orientalsemiotics；ultural significance；Introspective；Hu manistic spirit

近幾年，我國的電視綜藝欄目呈“井噴”式發(fā)展，而文化類電視綜藝欄目在11種電視欄目類型中，播放量位于后半段。（剩余7463字）