媒介儀式視域下冰雪文化跨文化傳播研究

——以哈爾濱2025年亞冬會(huì)為例

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Research on the Cross-Cultural Communication of Ice and Snow Culture from the Perspective of Media Rituals

—ACaseStudyoftheHarbin2O25AsianWinterGames

HU Xinyue

（Harbin University，HarbingHeilongjiang，15Oo86， China）

Abstract： The Harbin2O25 Asian Winter Games employed a three-level narative strategyof "extreme cold-extreme beautyextremewarmth"toconstructanewparadigmforthecross-culturaldiseminationoficeandsnowculture.Bydigitalltransforing traditionalnortheastemfolksymbolssuchasicelanternsandthe"icecutingsong"，theGameselevatedHarbinsceandsnowculture toadiscourserepresentingtheemotionalcommunityofAsia.Thispaper，basedonmediaritualtheoryandculturalsemiotics， conductsacontentanalysisandsymboldecodingofthopeningandclosingceremones，oficialpromotionalvideos，andriouo cialmedia platforms，toexplorethecross-culturalcommunicationpathwaysandmechanismsof iceandsnowcultureundertheempowermentofdigitaltechnology.Thestudyproposesacross-ulturalcommunicationparadigmof"symboltraslation-techological empowerment-emotionalresonance"，evealingthemechanismofelevatingiceandsnowculturalsymbolsfrom"regionalmemorycarriers"to "Asianemotionalbonds".Thisprovides the"Harbinsample"fortheglobal expresionof high-contextcultures.

Key words：Ice and snow culture； Asian Winter Games； Media ritual； Cultural communication； Cross-contextual communication； Chinese story

2016年3月，習(xí)近平總書(shū)記在參加十二屆全國(guó)人大四次會(huì)議黑龍江代表團(tuán)審議時(shí)首次指出：“綠水青山就是金山銀山，黑龍江的冰天雪地也是金山銀山。（剩余6872字）