互聯(lián)網(wǎng)時(shí)代紅色文化的創(chuàng)新性表達(dá)與傳播研究

——基于拉斯韋爾的5W傳播模式

Research on Innovative Expression and Communication Mode of "Internet + Red Culture"

—Based on Laswell's5W Propagation Model

BAO Hongying （The Party School of the CPC Putuo District Committee， Zhoushan Zhejiang，316OO0， China）

Abstract： Redcultureisaninexhaustiblespiritualsourceforus toovercome numerous dificultiesandcontinuouslyachievenew accomplishmentsonourjoumeyforwardInthecontextoftheInteret，redculturehasfurtherdemonstrateditsmulti-dimensional valueofthetis.Indepthdyofitsiovativeexpresndxplotionofastompoveiomationdcd influencehaveimportanttheoreticalvalueandpracticalsignificanceforstrengthening the"fourslf-confidence"andactivelyplaying arole neconomicconstruction.Terefore，basedonthelasicLasswell5Wcommuicationmodelframework，thispaperdeplyanalyzestheinovativeexpressonandommunicationofredculturefromfivedimensionsofommunicators，ontentcreativitydiantegration，audiecearacteristisndomuicatioeectiven.Reseachuggststhatiafortssouldedeto enhancehediseminationandifuenceofdulturalvalusfromfivespects，amelyiversfingthedisseminatiosubjectsnd coordinatingandinteractingfromtoptobotom；optimizingcommunicationcontentanderichcommunicationforms；usingdiverseand multidimensionalcommunicationmediatoconstructacomprehensivemediacommunicationmatrix；strengtheninguserthinkingand focus onuser needs；strengthening feedbackoncommunication efectivenessand establishamonitoringand evaluation mechanism.

KeyWords：Intemet；Redculture； Innovativeexpresion； Innovativecommunication； Laswell5Wpropagationmodel； Cultural confidence

紅色文化蘊(yùn)含著豐富的紅色資源與厚重的文化內(nèi)涵，作為我們前行征途上克服重重難關(guān)、持續(xù)贏得新成就的不竭精神源泉，展現(xiàn)出了無(wú)堅(jiān)不摧的強(qiáng)大精神動(dòng)力。（剩余5852字）