新疆馬術(shù)運(yùn)動與旅游產(chǎn)業(yè)融合發(fā)展的價值、困境和策略

【中圖分類號】G882 【文獻(xiàn)標(biāo)識碼】A 【文章編號】2095-2813（2025）16-0107-03

[Abstract] This studyusedfeld investigation，interviews，and literaturereview methods toanalyze andfindthat the vast grasslands，deserts，and snow-capped mountains in Xinjiang providea natural field for the developmentof characteristic equestrian tourismprojects.Traditional ethnicactivities such as "chasing girls"have become distinctive cultural and tourism symbols，fostering industrial chain extension and ethnic cultural exchanges.However，due to practical botlenecks such asremote geographical location，inadequate transportation infrastructure，weak tourism supporting services，and structural shortages of professonal personnel talents，thein-depth development ofequestrian tourism in Xinjang is facing challenges.Based on this，the study proposes strategies such as implementing relevant policy support，improving infrastructure，andconducting multi-leveltalent training toadvance deep industrial integration. It concludes thatthe deep integrationof equestrian culture and tourism industry holds strategic significance forachieving economic revitalization， cultural heritage preservation，and ethnic harmony relations in Xinjiang.

[Keywords] Xinjiang;Equestrian sports; Tourism; Integrated development

基金項(xiàng)目：2024年度新疆師范大學(xué)博士（后）科研啟動基金項(xiàng)目（項(xiàng)目名稱：新疆民俗體育與旅游產(chǎn)業(yè)融合發(fā)展研究，項(xiàng)目編號：XJBSRW2024049）。（剩余4103字）