高職院校微文化浸潤式基層黨建宣傳策略研究

——湖南汽車工程職業(yè)學(xué)院

摘 要：高職院?；鶎狱h建宣傳工作是關(guān)系到青年學(xué)生思想政治和意識形態(tài)教育的一項重要工作。微文化新特征背景下，高職院校黨建宣傳出現(xiàn)與學(xué)生實際脫節(jié)、情感缺失問題，湖南汽車工程職業(yè)學(xué)院機電工程學(xué)院學(xué)生黨支部就黨建宣傳問題開展研究，實施了微文化浸潤式宣傳策略，成效顯著。

關(guān)鍵詞：微文化 浸潤式 高職院校 基層黨建宣傳

Research on the Propaganda Strategy of Micro-culture Infiltration Grass-roots Party Building in Higher Vocational Colleges

—— Hunan Automobile Engineering Vocational College

Wu Lan

Abstract：The grassroots party building propaganda work in higher vocational colleges is an important work related to the ideological and politica education of young students. Under the background of the new characteristics of micro-culture， the party building propaganda in higher vocational colleges has problems of disconnection from the actual situation of students and lack of emotion. The Student Party Branch of the School of Mechanical and Electrical Engineering of Hunan Automotive Engineering Vocational College conducted research on the issue of party building propaganda， and implemented a micro-culture infiltration propaganda strategy with remarkable results.

Key words：micro-culture， immersion， higher vocational colleges， grassroots party building propaganda

做好高職院校基層黨建宣傳工作，加強高職院校意識形態(tài)陣地建設(shè)，是一項培根鑄魂的戰(zhàn)略工程，對培養(yǎng)擔(dān)當民族復(fù)興大任的時代新人來說具有重要戰(zhàn)略意義。（剩余5243字）