層次分析法在汽車零部件客戶價值評估中的應用

摘 要：隨著市場經(jīng)濟的快速發(fā)展，資本市場準入的增加導致不同行業(yè)的客戶數(shù)量增加，在這種情況下通過研究，實施客戶估值，選擇估值指標，基于層次分析法，專家分析，建立顧客價值模型，對顧客價值進行綜合評價，確定指標權重，控制市場風險、制定市場措施具有重要意義。

關鍵詞：客戶價值評估 層次分析法 應用

Abstract：With the rapid development of market economy， the increase of the capital market access has led to an increased number of clients of different industries. In this case study， through the implementation of customer value， choosing valuation metrics， based on the analytic hierarchy process （ahp）， expert analysis， customer value model is established， and customer value is evaluated comprehensively to determine the index weight， which is of great significance to control market risk and formulate market measures.

Key words：customer value evaluation， analytic hierarchy process， application

1 引言

客戶資源是企業(yè)最重要的資源，與企業(yè)的經(jīng)營和發(fā)展息息相關。（剩余3335字）