嶗山綠茶區(qū)域品牌競爭力影響因素研究

中圖分類號S-9文獻標識碼A文章編號 0517-6611（2025）12-0179-03

doi：10.3969/j.issn.0517-6611.2025.12.039開放科學（資源服務(wù)）標識碼（OSID）：

Researchon theInfluencing Factors of Regional Brand CompetitivenessofLaoshan Green Tea

3IAN Ji-lan，LIU Hui-qian（Heilongjiang Bayi Agricultural University，Daqing，Heilongjiang

AbstractWiththevelopmentofthoodialprgess，eagiulurlarketisacieompeitiondthii nesofagriculturalprouctbrandsisucialfrtedvelopentofteagculualaketTspapaalysteifueningfactofe geographicaliicationandompeitivensofohaetadfoudattpoductioioet，duralctorsad keting，marketnddporteallioatctoitadpeissofalodctseo mentofLaoshangreenteabadstllfcesprobesschasisufetmarketshare，insufentcutivationofnewbrands，andlowlevelf industrystandarztoIisroposdtcesepromodubityfortspntbadualityuivationansdt market supervision effectiveness.

KeywordsRegional brand;Brand competitiveness;Influencing factors

近年來，消費結(jié)構(gòu)的轉(zhuǎn)型升級和全民消費觀念的轉(zhuǎn)變迫切要求盡快提升農(nóng)產(chǎn)品品牌競爭力。（剩余6246字）