新時代媒體融合下川酒文化外宣英譯研究

——以《體驗中國》視頻字幕為例

打開文本圖片集

中圖分類號：H315.9 文獻標識碼：A 文章編號：2096-4110（2025）06（b）-0157-05

Research on the C-E Translation of Sichuan Baijiu Culture under the Background of Media Convergence in the New Era

-ACase StudyofVideo SubtitlesfromI'min China

TIAN Yuan

（School ofForeignLanguages，Sichuan Technologyand Business University，Meishan Sichuan，62Oo，China）

Abstract：Inthecontextofmediaconvergence，thisstudyanalyzesthetranslationstrategiesandimplicationsforpublicityeffec tivenessoftheEnglishsubtitlesintreevideosfromteIminChinaprojectfocusingonSichuanBaijiuculture.Furthermore，itexploreshowcollgeEnglishteacherscanintegraterelevantvideocase studiesintocollgeEnglishteachingpractices.Theresarchindicateshatthecasesprimarilyadoptedadomesticationoentedtranslationstrategysupplementedbyforeignization.Itsuggeststhat theffectivenessoftheEnglishtranslationforSchuanBaijiuspublicitycanbeachievedthrough establishingcross-culturalcomunicationawarenessblingaprofesioal translaiontalntpooltosupporttheglobalpublicityofSichanBjiu，strenghenginterationalcoperation，ndimprovingthequalityevaluationsystem.Bydesigningrelevantranslationteachingactivities，coducting thematic C-Esortvideoproductoncontests，adimprovingsudentslstening，speaking，andviewingskilsaswellasosulual understanding，thisstudyprovidesareferencefortheinternationalpublicityofSichuanBaijiucultureandtheinnovationofcolege English teaching.

Key Words： Mediaconvergence; SichuanBaijiu culture; Translation strategies;I'min China; Colege English teaching; Cultural diffusion

2019年初，中共成都市委印發(fā)《中共成都市委關于弘揚中華文明發(fā)展天府文化加快建設世界文化名城的決定》，強調推進成都“三城三都"建設的工作部署，從世界文創(chuàng)名城、旅游名城、賽事名城和國際美食之都、音樂之都、會展之都6個方面打造成都國際名片1。（剩余6566字）