5W傳播模式下地方高校傳承優(yōu)秀地域文化路徑探尋

中圖分類號：G122；G206 文獻標(biāo)識碼：A 文章編號:2096-4110(2025)06(b)-0041-05

Exploring the Path of Inheriting Excellent Regional Culture in Local Universities under the 5Ws of Communication

ZHOU Yi

(Zhejang Shuren University, Hangzhou Zhejiang,31oo15, China)

Abstract:RegionalcultureisintegraltotraditionalChinesecultureandakeyeducationalresourceforlocaluniversities.IntegratingitintonivesityducationpromotesculturalineritanceandeducationalinovationAsulturalreproductionhubs,iesitiesshouldtransformregionalculturalexperiencesintounivesaltheories,enablingculturalconservationandinnovation.However chalenges likeinsuffientawaress,iefiepraccsdincomplee echansmsipedetisprocssTisaeruste5Ws ofcommunicationtoroosestrategies:buidingulti-mensioalcomuicatosractingoreontent,eatinghaelos, andtargetingaudiences.Troughclassoomteachnguniversity-localcollboration,andnewedia,itexploreswaystoactivatee gional culture for creative transformation and development.

KeyWords:5WsofCommunication;Regional culture;Localuniversities; Cultural education; Cultural inheritance;Educational resources

中華民族具有百萬年的人類史、一萬年的文化史、五千多年的文明史。（剩余7625字）