新媒體環(huán)境下關(guān)公文化的傳播策略

中圖分類號：J05;G206文獻(xiàn)標(biāo)識碼：A

文章編號：2096-4110（2025）04（c）-0029-05

The Current Situation of the Dissemination of Guan Gong Culture in the New Media Environment

HE Bitong （Shanxi Water Conservancy Vocational and Technical Colege， Yuncheng Shanxi， O44Ooo，China）

Abstract：Asan importantcomponent of excelenttraditional Chinese culture，Guan Gongculture hasushered innewdevelopmentopportunities intheneweraofnewmediaenvironment.ThisarticleexploresthediseminationstatusofGuan Gongcultureon onlineplatforms，socialmedia，shortvdeos，digitalpublishing，andotherfieldsbasedonthecharacteristicsofnewmedia，andanalyzesitsdisseminationmode，udiencecharacteristics，andmainproblems.ResearchhasfoundthatthedisseminationfosofGuan Gongculturearebecomingincreasinglydiverseandthecopeofdiseminationisgaduallyexpanding，butitalsofaceshallenges suchasfragmentedcontent，commercializationtendencies，andculturalmisreading.Inresponsetoteseisues，thisarticleproposes sugestionsforoptiizingcommunicationstrategiestopromotethecreativetransformationandinnovativedevelopmentofGuanGong culture.

Key Words：Guan Gongculture; New media; Cultural dissemination; Digitize; Cultural innovation; Globalcommunication

關(guān)公文化源于三國歷史人物關(guān)羽的忠義精神，經(jīng)過千百年的積淀已經(jīng)成為中華文化的重要象征。（剩余7098字）