數(shù)據(jù)驅(qū)動(dòng)型并購(gòu)競(jìng)爭(zhēng)效應(yīng)研究

中圖分類號(hào)：F49；D922.294 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：2095-6916（2025）11-0120-04

Research on the Competitive Effects of Data-Driven Mergers and Acquisitions

Xing RuiLin1Liu He1Hu Xiaowei1，2 （1.SchoolofLaw;2.XinjiangSocialGovernanceandDevelopmentResearchCenter，YiliNormalUniversityYining835000）

Abstract： Underthevigorous developmentofthedigital economy，data-driven mergersandacquisitions havebecome keypathsand commonpracticesforplatforstocapturemarketsandsecuredominantpositions.Fromtheperspectiveofpositivecompeitiveefcts，such mergersandacquisitionsconsolidatethedatabaseiformationfaciliateconomiesofscale，jointlyunlockhevalueofdatasets，and generatesortiovaoctsFroteprspectieofgatieompitiets，yeateakettyaiesrgeon consumerprivacy，andultimatelyhinderenterpriseinovationanddevelopmentinthelongrun.Data-drivenmergersandacquisitinssig nificantlyprooteteconomicpeformancegowthofplatfoenterprses，butteirfectseibitimelagsandlongtecoegence. Theefectsareoreproouncedintransactioalplatfors，intraindustryergersandacqusitios，igfrequecymrgersadaqsitions，high-equityegersandacqusitiosndossdermergersadacqusitios，eingweakrirossndustrygersndc quisitions，andisicantinoasacoalplatfos，lofreqencymergesandacqsitios，lowquitymergersandacqsiios， and domestic mergers and acquisitions.

Keywords：data-driven mergersand acquisitions;positive competitive efects；negative competitive effects

2023年10月13日，游戲行業(yè)史上迄今最大規(guī)模的交易——微軟并購(gòu)動(dòng)視暴雪落下帷幕，這場(chǎng)歷經(jīng)近20個(gè)月的并購(gòu)案，再次引發(fā)了各國(guó)對(duì)數(shù)據(jù)驅(qū)動(dòng)型并購(gòu)的思考和應(yīng)對(duì)。（剩余5392字）