文化移情視角下新媒體跨文化傳播路徑探究

——以YouTube博主LittleChineseEverywhere為例

中圖分類號(hào)：G206文獻(xiàn)標(biāo)識(shí)碼：A

文章編號(hào)：2096-4110（2025）08（a）-0145-06

An Exploration of Cross-Cultural Communication Path of New Media from the Perspective of Cultural Empathy

—Taking YouTube Blogger Little Chinese Everywhere as an Example

HE Jiang， YAO Siyu （DalianMinzuUniversity，DalianLiaoning，1166OO，China）

Abstract：Intheeraofnewmedia，wherecommunicationincreasinglypenetratesgrasrots levels，cultural empathyhasbecome thecornerstoneofefectiveinterculturalcommunicationunderdiverseculturalcontexts.Basedonthetheoryofculturalempathy，this paperusescontentanalysisandtextanalysistoanalyzethetopnine videosandcomments inYouTubeblogerLitleChineseEverywhere.Itisfoudatiocsofaioitsalateolaioso people toshowthereallandscapeofpeople'slivelihoodinChinaandestablishesemotionalconnections withoverseasaudienes.The reviewsampleswereestablishedbypurposefulrandomsampling.Throughtheanalysisofthesamples，itwasfoundthatoverseasaudiencesshowedapositiveemotional tendencytothevideocontents，andthespreadofthecontentscausedtheaudiencesempathyeffect.Meanwhile，thepapersummarizesfeasiblepathsforcross-culturalcommunicationofnewmediathroughanalysisof individual users.Firstofallweshouldmakethecosculturalommunicationcontent "grassrootsandnaowthepsyhologicaldistancewith overseasaudiences.Secodlypromotingdiverseculturalcotentandfullyleveragingulturalempathyandresonanceareucialnd adhere to the principle of moderate cultural empathy.

KeyWords： External communication; Cultural empathy; Social media; National image; Audio-visual language;Grassroots

“移情"（Empathy）一詞源于德語(yǔ)，初始含義是把自己的主觀情感賦予客觀事物上，認(rèn)為該事物同樣擁有人的感情。（剩余8860字）