城市宣傳片中多模態(tài)隱喻和轉(zhuǎn)喻認(rèn)知建構(gòu)研究

——以《安陽(yáng)》為例

打開文本圖片集

中圖分類號(hào)：J959;H15文獻(xiàn)標(biāo)識(shí)碼：A

文章編號(hào)：2096-4110（2025）08（a）-0044-04

Research on the Cognitive Construction of Multimodal Metaphor and Metonymy in City Promotional Films

—Taking Anyang as an Example

WANG Nei

（XinxiangUniversity，XinxiangHenan， 453OO3，China）

Abstract：Inorder todeplyinvestigatetheroleofcognitivemechanismsof multimodalmetaphorandmultimodal metonymyin thecityimagepromotionalfimsandteconstructedcityimage，takingheO24versionofAnyangslatestcitypromotionalvideo Anyangasanexample，thestudydeconstructsthemultimodal metaphorsandmultimodalmetonymiesembeddedinit，andsmmarizes thecitymageionsructs.ItisfoundthatthvideoAnangconstructsfourtyesofultimodalmetonymis，amelyR WHOLE，PROPERTY FOR CATEGORY，BEHAVIOR FOR STATE，and EFFECT FOR CAUSE，and four types of multimodal metaphors，namely，ENTITYmetaphor，COMPETITIONmetaphor，ACTIONmetaphor，andJOURNEYmetaphor，throughtheuseof words，iages，andusicmodalityUsingteabovecainsofultimodalmetaphorsandmetonymies，thepromotioalvideobuildsa goodimageofthecityandAnyangisacitywitharichhistoryacityofvitalityandinnovation，acityfvigor，andacitywitha bright future.

KeyWords： Multimodal metaphor; Multimodal metonymy;Anyang; Cityimage; Cognitiveconstruction; Promotionalfilm

近年來(lái)得益于多媒體技術(shù)的飛速發(fā)展，城市宣傳片作為城市形象宣傳“視覺名片”的作用日益顯著。（剩余5613字）