動(dòng)態(tài)視角下區(qū)塊鏈技術(shù)在生鮮供應(yīng)鏈定價(jià)與質(zhì)量決策中的應(yīng)用

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關(guān)鍵詞：動(dòng)態(tài)視角；區(qū)塊鏈技術(shù)；生鮮農(nóng)產(chǎn)品供應(yīng)鏈；微分博弈；聯(lián)盟合作中圖分類號(hào)：F274；TP311 文獻(xiàn)標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.14.035

Abstract：Inthis paper，athree-level diferentialgame modelconsistingofsuppliers，third-partycoldchainlogistics （PCCL） forwardingagntsadretailersisonstructed，andtheoleofockchantechnologinaceleratigthigitaltasformatioffrsh producesupplychainunderthedynamic perspectiveisexplored.Byconstructingacooperativegame model，theoptimaldecisionsof supplychain members underdiferentaliance models are analyzedandcomparedwiththetraditional model.Theresultsshowthat theintroductionof blockchain technologycansignificantly increaseconsumer demand for greenandfresh products，whichinturn incentivizes suppliersand 3PCCLtoincrease theirivestmentingren productionand preservationtechnologies.Inadition，the threepartyallancestrategycaneffectivelyslowdownthedecayrateoffreshproduce，improvethegreenessofthe products，and enhance the operational efficiency of the supply chain system， thereby increasing system revenue.

Key words：dynamic perspective; blockchaintechnology;fresh produce supplychain; diferentialgame;aliancecpation

0引言

我國提出要“建設(shè)數(shù)字中國，加快發(fā)展數(shù)字經(jīng)濟(jì)，促進(jìn)數(shù)字經(jīng)濟(jì)和實(shí)體經(jīng)濟(jì)深度融合，打造具有國際競爭力的數(shù)字產(chǎn)業(yè)集群”。（剩余5784字）