大數(shù)據(jù)背景下物流與供應(yīng)鏈網(wǎng)絡(luò)輿情引導(dǎo)策略研究

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中圖分類號(hào)：F274 文獻(xiàn)標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.08.026

Abstract：Thecontinuous developmentoftheInternetandsocialmedia has providedabroad platformforthe generationof online publicopinion，whichcontainspublicopinioninformationinvolvingvarious industriesandfields.Thfreqentoccurrnceofoline publicopinioninlogisticsandsuplyhain，ifotinterveed，caeasilytunegioalhotspoteventsintolargescaleoiepublic opinion，whichgeatlyectsthelgisticsadsuplyaelatedeterpse.Indertoeielyuideoiepublicion thefieldoflogisticsandsuplychainandreducetheimpactofpublicopinineventsonenterprises，thepaperproposesstrategiesfor guidingonlinepublicpinioninlogisticsandsuplychainfromtheprspetivesofthegoverment，enterprises，andthemedia，with a viewtoprovidingreferencesonthe governanceofonlinepublicopinioninlogisticsandsupplychainforrelevantenterprises.

Keywords：logistics; supply chain; online public opinion; guidance strategies

0引言

隨著移動(dòng)互聯(lián)網(wǎng)技術(shù)的發(fā)展以及智能設(shè)備的普及，人們?cè)絹碓蕉嘣诰W(wǎng)絡(luò)上以微內(nèi)容的形式分享自己的生活以及對(duì)于某件事的看法與觀點(diǎn)，并與他人交流、互動(dòng)；人們?cè)诰W(wǎng)絡(luò)上發(fā)聲的意愿愈發(fā)強(qiáng)烈，并且互聯(lián)網(wǎng)技術(shù)的發(fā)展也為網(wǎng)民的發(fā)聲提供了非常便利的技術(shù)與渠道。（剩余4987字）