平臺(tái)經(jīng)濟(jì)下綠色供應(yīng)鏈的在線銷售及信息披露決策研究

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中圖分類號(hào)：F274 文獻(xiàn)標(biāo)志碼：A DOI： 10.13714/j.cnki.1002-3100.2025.08.024

Abstract：The diversified sales channels of theplatform economycan efectivelyexpand the marketdemand forgreen products， andthe blockchain technology developedonthe platformcanhelpimproveconsumers'recognitionof gren product information. Therefore，thisarticletakesagreesupplychaincomposedofamanufacturerandaplatformastheoject.Themanufacturecries outesearchandproductionactivitiesofgreenproducts，andconsidersusingblockchaintechnologytoeliminateconsumerdistrust of greenproducts.Atthesametime，te platform providesresellingandagencychannelstosellproductstoconsumers.Theresearch finds thattheservicecommissionrate，theintensityofcompetitionbetweenchannels，thedegreeofconsumerdistrustofgreen products，andtheostofockhanuitidentificaionwillallafectthgreenleveofprodutsandtheprofitsofmanuacuesad platforms;theunitidentificationcostofblockchainplaysamajorroleinmanufacturerschoicewhethertouseittodiscloseproduct information;theblockchainunitidentificationcostandservicecommisionratesouldbesetwithinareasonableareatoacievethe optimal balance of the green supply chain in terms of economy， ecology and society.

Key words： green supply chain; platform economy; online sales; blockchain; information disclosure

0引言

面對(duì)全球性生態(tài)環(huán)境挑戰(zhàn)，環(huán)境問(wèn)題越來(lái)越成為政府、企業(yè)和消費(fèi)者關(guān)注的問(wèn)題。（剩余10597字）