揚(yáng)州特色旅游食品營銷策略研究

摘 要：本文闡述了揚(yáng)州特色旅游食品的發(fā)展現(xiàn)狀，分析了揚(yáng)州特色旅游食品營銷存在的問題，并分別從打造旅游食品品牌、加強(qiáng)旅游食品宣傳、強(qiáng)化品種開發(fā)與生產(chǎn)和提升營銷人員素養(yǎng)等方面進(jìn)行探討，從而更好地帶動(dòng)當(dāng)?shù)氐陌l(fā)展。

關(guān)鍵詞：旅游業(yè)；旅游食品；營銷策略

Research on Yangzhou Characteristic Tourism Food Marketing Strategy

WANG Quan

（Jiangsu Vocational College of Tourism， Yangzhou 225000， China）

Abstract： This paper expounds the development status of Yangzhou characteristic tourism food， analyzes the problems existing in the marketing of Yangzhou characteristic tourism food， and discusses the aspects of building tourism food brand， building tourism food publicity， strengthening the variety development and production and improving the marketing personnel quality， so as to better drive the local development.

Keywords： tourism; tourism food; marketing strategy

2020年4月18日，揚(yáng)州“世界美食之都”正式揭牌。（剩余5524字）