福建省體育服務產(chǎn)業(yè)數(shù)智化轉(zhuǎn)型升級策略探究

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【中圖分類號】G812.7 【文獻標識碼】A 【文章編號】2095-2813（2025）20-0094-06

[Abstract] The sports service industry is an important component of the development of China's sports industry.The articletakesFujianProvinceasanexampleanduses methodssuchasliteraturereview，logicalanalysis，andmathematical statistics to studythecurrent applicationstatus of digital transformation inthe sportsserviceindustry，covering platform construction，digital fitnessdigitalmarketing，and theconstructionof intellgent venuefacilities.This paperanalyzes thechallenges facedbydigitalizationinthetransformationprocessof thesportsserviceindustrysuchasthediiculties intechnologyandtalents，theobstaclesoftraditionalmodels，andthelackofdigitaladvantages.This paperfinally proposes four transformation strategies， incuding policy support， deepening platform construction，carrying out big data marketing，and developing newcultural industries，aiming to promote the high-qualitydevelopmentof the sports service industry in Fujian Province.

[Keywords] Sports service industry; Digitalization; Sports service platform; High-quality development

體育產(chǎn)業(yè)作為國民經(jīng)濟重要構(gòu)成部分，是經(jīng)濟社會發(fā)展與轉(zhuǎn)型的重要力量。（剩余9656字）