抖音短視頻農(nóng)業(yè)技術(shù)推廣模式探析

中圖分類號：S-1 文獻(xiàn)標(biāo)志碼：A 文章編號：2096-9902（2025）08-0019-04

Abstract：WiththedevelopmentofinformationtechnologytheTikTok ShortVideoinformationtechnologyplatformhasbeen widelyusedinagriculturaltechnologypromotion.Throughresearchandanalysismethods，thispaperinvestigatestheshortcomings inthefieldoftraditionalagriculturaltechnologypromotion，theproblemsexistinginTikTok ShortVideoinagriculturaltechology promotionandthefeasibilityofapplication，aiming toimprovetheeficiencyofagriculturaltechnologypromotion.Throughthe agriculturaltechologypromotionmodelofTikTokShortVideowecansolvetheproblemsofinsuffcientalocationoftechnical promotionpersonnelinthefieldofagriculturaltechnologypromotion，limitedfundsforrelatedpromotionprojects，andsmall communicationaudiences，whichcanefectivelyfilthedeficienciesintefieldofagriculturaltechnologypromotionandimprove the effciency of agricultural technology promotion and the application effect of agricultural technology.

Keywords：agricultural technology promotion； TikTok； feasibility；problem； suggestion

農(nóng)業(yè)技術(shù)推廣是指通過試驗(yàn)、示范、培訓(xùn)、指導(dǎo)及咨詢服務(wù)等，把應(yīng)用于種植業(yè)、林業(yè)、畜牧業(yè)、漁業(yè)的科技成果和實(shí)用技術(shù)普及應(yīng)用于農(nóng)業(yè)生產(chǎn)的產(chǎn)前、產(chǎn)中、產(chǎn)后全過程的活動。（剩余6547字）