新媒體視角下非物質(zhì)文化遺產(chǎn)“走出去"策略研究

——以珠海非物質(zhì)文化遺產(chǎn)對外譯介和傳播為例

中圖分類號：G127 文獻標識碼：A 文章編號：2096-4110（2025）04（b）-0041-05

Abstract： Zhuhai was animportant passage oftheancient"Maritime Silk Road"andacorridor for cultural exchanges between Chinaandthe Westinmodemtimes.Currently，Zhuhai isstriving tobecomeakeyhubof the "21stCenturyMaritime SilkRoad". Therefore，doingagoodjobinthetranslatonanddiseminationofZhuhaisintangibleculturalheritage（referrdtoas"ICH"inthe text）totheoutsideworldisconducivetodeepeningculturalcooperationandexchangeswithforeigncountriesenhancingcultural strategicawareness，andbuildingZhuhaiintoamodernandinternationalnewspecialeonomiczonewithprofoundculturalhritage. Withthedevelopmentofnewmediatechology，ZhuhaisICHhasmoreopportunitiesandchannelstogoglobal.Thisarticle，by reviewingtheresearchonthetranslationanddisseminationofICHfromtheperspectiveofnewmedia，investigatingthecurent situationofthetranslationanddisseminationofZhuhaisICHtotheoverseasworldandexploresstrategiesforthetranslationand diseminationofZhuhai'sICHfromtheperspectiveofnewmedia，inordertohelpZhuhaisICH"goglobal"andenhancethesoft power of local culture.

KeyWords：Perspectiveofnewmedia;Intangibleculturalhritage;Zhuhai'sICH;Translationanddissemination;Interational communication; Strategy research

珠海非遺資源豐富，擁有多項國家級、省級和市級非遺項目，其中斗門水上婚嫁、三灶鶴舞、一指禪推拿和裝泥魚習俗被評為國家級非物質(zhì)文化遺產(chǎn)。（剩余7308字）