生成式人工智能在科普傳播中的應(yīng)用研究

摘要：生成式AI正深度革新新聞傳播，全面提升行業(yè)智能化。為充分利用此“新質(zhì)生產(chǎn)力”，需聚焦其科普應(yīng)用。本文剖析生成式AI在科普中的場景、積極影響及挑戰(zhàn)，并提出建議，旨在推動生成式AI在科普領(lǐng)域健康、科學(xué)發(fā)展，實(shí)現(xiàn)高效利用。

關(guān)鍵詞：生成式；人工智能；科普傳播；內(nèi)容創(chuàng)作

doi：10.3969/J.ISSN.1672-7274.2024.11.055

中圖分類號：TP 31                 文獻(xiàn)標(biāo)志碼：A            文章編碼：1672-7274（2024）11-0-03

Research on the Application of Generative Artificial Intelligence in Science Communication

ZHU Yingqi

（Zhangjiakou Municipal Party School of the CPC， Zhangjiakou 075000， China）

Abstract： Generative AI is deeply revolutionizing news communication and comprehensively enhancing the intelligence of the industry. To fully leverage this "new form of productivity，" it is necessary to focus on its application in science communication. This article analyzes the scenarios， positive impacts， and challenges of generative AI in science communication， and proposes suggestions aimed at promoting the healthy and scientific development of generative AI in the field of science communication， as well as achieving efficient utilization.

Keywords： generative; artificial intelligence; science communication; content creation

0   引言

生成式人工智能（Artificial Intelligence，AI）技術(shù)是一種通過學(xué)習(xí)大量數(shù)據(jù)，從而生成新的文本、圖像、音頻等內(nèi)容的算法。（剩余4880字）