女性新能源汽車市場發(fā)展現(xiàn)狀及機(jī)會趨勢

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摘 要：女性在汽車消費(fèi)方面占比逐漸提升，給特斯拉model 3、宏光mini EV、歐拉等車型貢獻(xiàn)了主要銷量，也帶動其他汽車廠商積極拓展女性用戶。本文通過分析女性新能源汽車市場的發(fā)展現(xiàn)狀，舉列典型用戶類型，并評估未來女性汽車市場的發(fā)展?jié)摿?，以期為廠家迎接女性消費(fèi)浪潮的來臨做好準(zhǔn)備。

關(guān)鍵詞：新能源汽車 女性汽車消費(fèi)者 發(fā)展現(xiàn)狀 趨勢分析

The Development Status and Opportunity Trends of Female New Energy Vehicle Market

Jin Zi

Abstract：The proportion of female drivers is gradually increasing， contributing major sales to models such as Tesla model 3， Hongguang mini EV and Olas， and also driving other car manufacturers to make active attempts. This paper analyzes the female new energy vehicle market， cites typical user types， and evaluates the development potential of the female vehicle market in order to prepare manufacturers for the coming wave of female consumption.

Key words：new energy vehicles， female car consumers， development status， trends

1 引言

中國女性人群規(guī)模近7億，隨著女性教育和收入水平的提高，女性的主體意識快速崛起，女性消費(fèi)力和社會地位也日益增顯。（剩余3446字）