直播電商對(duì)農(nóng)產(chǎn)品上行的影響

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中圖分類號(hào)：F724.6 文獻(xiàn)標(biāo)志碼：A 文章編號(hào)：2096-9902（2025）14-0013-04

Abstract：Withthedevelopmentofinformationtechnology，livestreaminge-commerceafectsthesalesofagriculturalproducts andtheagriculturaleconomy.Thisstudyusesliteratureandcaseanalysismethodstoexplorethemechanismandguarantee strategiesfortheupwardmovementofagriculturalproducts.Theresultsshowthatlivestreaminge-commerceimprovesthesales efficiencyandcompetitivenessofagriculturalproductsandincreasesfamersincomethroughdirectsales，brandingtraffic agregation，large-scalesalesandsuplychainoptimization.However，thereareproblemssuchasinformationdistortion， homogeneouscompetition，shortcomingsinthelogisticssupplychain，andlaggingpoliciesandregulations，whichhinderthe sustainabledevelopmentofagriculturalproducts.Basedonthis，countermeasuressuchasestablishinganintegrityevaluation system，promoting brandanddiferentiateddevelopment，optimizingcoldchainlogisticsandsuplychains，improvingpoliciesand regulations，andstrengtheningsupervisionareproposedtohelpariculturalproductsoveforward，agrculturalindustrypading and rural revitalization.

Keywords：livestreaminge-commerce；agriculturalproductsuplink；promotionmechanism；obstructionmechanism；safeguard measures

信息技術(shù)與市場(chǎng)經(jīng)濟(jì)結(jié)合，促使數(shù)字經(jīng)濟(jì)在中國崛起，為農(nóng)業(yè)轉(zhuǎn)型開拓新路。（剩余6277字）