基于內(nèi)容分析與GRA的小微電商企業(yè)3PL服務(wù)商實(shí)證選擇

打開(kāi)文本圖片集

摘  要：小微電商企業(yè)限于人力、物力與財(cái)力原因，一般采取與第三方物流服務(wù)商合作的線(xiàn)下物流配送模式減輕企業(yè)負(fù)擔(dān)。選擇第三方物流服務(wù)商受多種因素影響，文章利用內(nèi)容分析法與灰色關(guān)聯(lián)理論對(duì)小微電商企業(yè)的第三方物流服務(wù)商選擇問(wèn)題進(jìn)行綜合評(píng)價(jià)，并通過(guò)算例加以實(shí)證。

  關(guān)鍵詞：電子商務(wù)；第三方物流；內(nèi)容分析法；灰色關(guān)聯(lián)法

  中圖分類(lèi)號(hào)：F713.365    文獻(xiàn)標(biāo)志碼：A    DOI：10.13714/j.cnki.1002-3100.2025.03.020

Abstract： Micro e-commerce enterprises， limited by manpower， resources， and financial reasons， generally adopt an offline logistics distribution model in cooperation with third-party logistics service providers to reduce the burden on the company. The choice of third-party logistics service providers is influenced by various factors. This article uses content analysis and grey relational theory to comprehensively evaluate the selection of third-party logistics service providers for micro e-commerce enterprises and provides empirical evidence through case studies.

Key words： e-commerce; third-party logistics; content analysis; grey relational analysis

0  引  言

  據(jù)商務(wù)部資料，我國(guó)總計(jì)有超過(guò)4 000萬(wàn)的小微企業(yè)。（剩余4427字）